Barclays launches roadshow as it sets out to become the UK’s most accessible bank

On 12 November, ecdp attend launch of new accessibility roadshowPhotograph of Mike Adams, ecdp CEO with Barclays staff at accessible roadshow launch event

The roadshow was launched at a special event hosting guests from leading charities including Action on Hearing Loss, Royal National Institute for the Blind and Age UK at the bank’s Canary Wharf branch. The event was designed to help Barclays to learn crucial insights from groups on how to best improve services, and ecdp was proud to be a part of the event. 

Barclays is drawing on the expertise of disability charities, an approach which has so far helped the bank pioneer Talking ATMs, SignVideo, and High-Vis Personalised Debit Cards, as well as using Digital Eagles to help older people to get online in partnership with Age UK.

The roadshow features an interactive display, bringing to life the ways in which Barclays can help make lives easier for people with access needs. It will be going on tour around the UK from early 2014. The roadshow is the next phase of Barclays’ accessibility journey. The aim is to visit 50 branches and raise awareness across both customers and colleagues of the services available and to create an opportunity at a local level to hear the views of customers of what else they would like Barclays to provide.

Barclays is now piloting these plans with key partners to get their feedback.

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